Gulf Air has signed a joint marketing agreement with Copenhagen Connected, the route development programme of Copenhagen, to aggressively drive inbound tourism from the Middle East to Copenhagen through Gulf Air’s Bahrain hub.
The agreement was signed at a recent press conference marking the airline’s inaugural flight to Copenhagen by Gulf Air’s chief commercial officer Karim Makhlouf, and chairman of the Copenhagen Connected Programme steering committee Lars Bernhard Jorgensen.
“We are delighted to enter this mutual cooperation agreement with Copenhagen Connected to promote Copenhagen in the Gulf region as the vast Middle East market provides enormous growth potential for tourism in Copenhagen,” said Makhlouf. “We believe that with the opening of our new Copenhagen connection and aggressive marketing campaign in collaboration with Connected Copenhagen, Denmark will soon become a popular destination for tourists from the region.”
The joint approach will focus on marketing and promotion of the airline’s services to Copenhagen throughout the Middle East region, specifically aimed at increasing the number of visitors travelling on Gulf Air’s flights to Copenhagen and generating additional revenue for the Copenhagen economy.
Gulf Air’s primary role in the context of the agreement is the promotion of Copenhagen through its marketing initiatives to drive tourism traffic from the Middle East to Denmark. The focus of Connect Copenhagen under the agreement is to ensure that Copenhagen is positioned as an attractive destination for tourism.
"Through this agreement we will be able to increase our efforts to make sure we reach as deep as possible into the Middle East market and get as many visitors as possible to come directly to Copenhagen,” added Jorgensen. “Bahrain and the Middle East is an important market for both trade and tourism, and this partnership will help to serve the growing demand for services between the two countries.”